A strong campaign idea
Typography and imagery that make the main message recognisable at first glance.
PRINT DESIGN / 03
Posters people stop for.
A poster has seconds to make its point. We create a visual hierarchy that works from a distance, invites a closer look and leaves the essential details behind.
01 / The thinking
One message, seen at a glance.
Before choosing colours or imagery, we ask where the poster will live and how people will encounter it. A shop window, event entrance and community noticeboard each need a different balance of headline, image and detail. We design around viewing distance, lighting and format, then make sure the date, place and next step are easy to find.
02 / What you get
Built for the place it appears.
Adaptable formats
Layouts for the agreed poster sizes and, where useful, matching flyers or digital assets.
Production artwork
Files with appropriate resolution, bleed and colour setup for the chosen print route.
03 / The approach
A clear path to the wall.
We test the message at the size and distance where it will actually be seen.
- 01
Define the moment
We establish the audience, placement, key message, required details and deadline.
- 02
Explore the direction
We refine the headline, image and information hierarchy.
- 03
Prepare formats
We proof the details and export the versions needed for print and digital use.
04 / Frequently asked questions
Poster design questions.
What information should go on a poster?
Usually the main message, essential date or location, your identity and one clear next step. Extra detail can often move to a website or QR code.
Can one poster become a wider campaign?
Yes. We can develop a flexible visual system for multiple sizes, locations and companion flyers or online assets.
Have a message worth putting up?
Tell us where the poster will appear and what viewers should remember. We will help choose the right visual approach.